UPSIDE

Executive Summary

The Challenge

UPSIDE Foods already had strong industry recognition, scientific credibility, and extensive media coverage. The gap was AI Search. ChatGPT, Gemini, Perplexity, Copilot, and Google AI did not consistently connect UPSIDE with important searches around cultivated meat, food technology, sustainable protein, regulation, and industry leadership.

The Solution

Alskly analyzed how AI platforms interpreted UPSIDE Foods, which competitors appeared more often, which websites earned citations, and which information influenced AI recommendations. We then improved UPSIDE’s technical signals, content structure, topic coverage, entity relationships, and citation opportunities.

The Results

Organic traffic from AI Search grew 20x. UPSIDE became easier for AI platforms to understand, cite, and surface within relevant conversations while its internal team stayed focused on marketing and the company’s mission.

The AI Search Opportunity

Turning Brand Authority Into AI Visibility

UPSIDE already had authority in its industry, but AI visibility depends on more than brand awareness. AI platforms need clear information connecting a company with its products, expertise, category, and trusted sources.

Alskly identified where those connections were weak and strengthened how UPSIDE appeared around cultivated meat, cultivated chicken, sustainability, food technology, regulation, production, and related research topics.

How Alskly Helped UPSIDE Foods

AI Search Intelligence

Alskly tracked how UPSIDE appeared across major AI platforms and studied the questions driving brand mentions, citations, recommendations, and website visits. This gave UPSIDE a clear view of where competitors were winning visibility and where new opportunities existed.

Technical GEO Optimization

Alskly improved the technical signals AI systems relied on to interpret UPSIDE’s website. The work covered site structure, structured data, metadata, internal linking, entity relationships, crawl accessibility, source clarity, and connections between important topics.

This made UPSIDE’s information easier for AI platforms to understand, verify, and reference.

Content Designed for AI Discovery

Alskly strengthened content around the questions people were already asking AI platforms. Pages were connected more clearly with topics such as cultivated meat, food technology, regulation, sustainability, production, and industry comparisons.

The objective was to give AI systems stronger answers, clearer sources, and more reasons to cite UPSIDE.

From Mentions to Recommendations

Alskly focused on three stages of AI visibility. First, AI platforms needed to understand UPSIDE. Next, they needed strong reasons to cite UPSIDE as a source. Finally, UPSIDE needed to appear when users asked for relevant companies, leaders, or solutions within the category.

The Results

20x Growth From AI Search

Organic traffic from AI Search increased 20x as UPSIDE gained stronger visibility across AI generated answers.

AI platforms developed clearer connections between UPSIDE Foods and its core category. UPSIDE content became better positioned for citations, relevant searches created more opportunities for brand discovery, and more AI users reached upsidefoods.com.

What Alskly Changed

Making UPSIDE Easier for AI to Find and Trust

UPSIDE already had the expertise, brand authority, and industry credibility.

Alskly made those signals clearer to AI platforms.

The result was stronger AI understanding, more citation opportunities, greater brand visibility, and 20x growth in organic traffic from AI Search.