Customer Story

UPSIDE

Alskly helped UPSIDE Foods improve how AI platforms understood, cited, and recommended the brand. Organic traffic from AI Search grew 20x while the internal team stayed focused on its mission.
Location
California
Industry
Food Technology
20x
Growth in organic traffic from AI Search

The challenge

UPSIDE Foods created a new food category, but AI platforms did not fully understand the brand, its mission, or its cultivated meat technology.

Important information sat across product pages, media coverage, educational content, company updates, and regulatory announcements. AI platforms struggled to connect these sources into one clear brand story.

When people searched for cultivated meat, sustainable protein, ethical food production, or food technology, UPSIDE Foods appeared less often than expected.

How Alskly helped

AI visibility audit

Alskly tested how UPSIDE Foods appeared across ChatGPT, Gemini, Perplexity, and other AI platforms.

The audit found missing brand mentions, weak citations, unclear explanations, and questions where other companies appeared first.

Clear brand messaging

Alskly simplified how the website explained cultivated meat, the company mission, its technology, and its future plans.

This gave AI platforms direct information to use when answering questions about the company and industry.

AI content structure

Alskly improved page headings, internal links, frequently asked questions, summaries, and structured data.

Each page answered one clear topic, helping AI crawlers understand how the company’s products, mission, leadership, and industry expertise connected.

Search topic growth

Alskly identified the questions people asked about cultivated meat, sustainable food, animal welfare, alternative protein, and food technology.

Existing pages received stronger answers, while missing topics received new content.

Brand authority

Alskly strengthened the connection between the UPSIDE Foods website, trusted media coverage, company announcements, leadership information, and industry sources.

This helped AI platforms verify company information and cite stronger sources.

Ongoing tracking

Alskly tracked AI mentions, citations, answer accuracy, referral traffic, and page performance.

The team used each report to improve weak areas and grow visibility across more buyer questions.

The results

1,900% Increase in AI Search traffic

500% Increase in AI brand mentions

150% Increase in cited AI answers

1000% Increase in non-branded search discovery

“If AI can’t find us, customers miss the mission. Alskly handled the work, helped UPSIDE get found, and grew organic traffic 20x from AI Search without slowing us down at all.”
Erin Santy
Head Of Marketing @ UPSIDE