Procore

Executive Summary

The Challenge

Procore supports construction projects from initial planning through completion, but communicating the full scope of its platform through AI search presented a challenge. Its established reputation and industry reach did not automatically ensure AI platforms understood every part of the business or recognized Procore across relevant construction software searches.

The Solution

Alskly focused on identifying AI visibility gaps, strengthening Procore's brand authority, and improving how its construction software capabilities were represented in AI search. The GEO strategy connected Procore's broader platform offering with relevant construction topics, while trust optimization, sales optimization, and A/B testing supported the goal of turning visibility into qualified customer interest.

The Results

Within 180 days, Procore achieved 5x growth in AI search presence. The improvement strengthened its position in AI-driven discovery and expanded opportunities for construction professionals to encounter Procore while researching software solutions.

The AI Search Opportunity

Turning Brand Authority Into AI Visibility

Procore has supported more than three million construction projects across over 150 countries, establishing a significant presence in the construction technology industry.

But industry experience and traditional search visibility do not automatically translate into AI recommendations. Procore needed AI platforms to recognize its broader capabilities, from project management and stakeholder collaboration to data-driven construction insights, rather than presenting an incomplete picture of its offering.

The opportunity was to connect Procore's established authority with how construction professionals research and evaluate software through AI search.

How Alskly Helped Procore

AI Search Intelligence

Alskly's GEO strategy began with finding gaps in how Procore appeared across AI search.

The analysis focused on the difference between Procore's actual capabilities and how clearly those capabilities were represented in AI-generated answers. This helped guide visibility improvements toward the construction topics and software needs most relevant to the business.

Technical GEO Optimization

Alskly's GEO work focused on strengthening the signals connecting Procore with its construction software expertise.

The priority was to help AI systems understand Procore as a unified construction platform supporting project planning, management, communication, and completion. Clearer connections between the brand and its capabilities supported stronger recognition across relevant AI searches.

Content Designed for AI Discovery

Procore serves construction professionals with different responsibilities, from managing individual projects to overseeing large infrastructure portfolios.

Alskly's visibility strategy centered on communicating this breadth more clearly, connecting the platform's capabilities with the problems construction teams need to solve. This gave AI discovery efforts a stronger foundation for presenting Procore in relevant software research and comparisons.

From Mentions to Recommendations

Being mentioned in an AI-generated answer is different from being presented as a relevant software provider.

Alskly focused on improving how AI understood Procore, recognized its expertise, and connected the company with relevant construction software needs. Building AI authority was central to positioning Procore for stronger visibility and recommendations.

The broader strategy also addressed buyer confidence and conversion. Trust optimization, sales optimization, and A/B testing focused on helping visitors understand the platform's value and supporting the path from discovery to customer interest.

The Results

5x Growth in AI Search Presence Within 180 Days

Procore achieved a fivefold increase in AI search presence over 180 days.

The result demonstrated stronger visibility for a construction software company whose offering extends across the entire project lifecycle. Greater AI search presence created more opportunities for Procore to appear during software research, product comparisons, and construction technology discovery.

For Procore, the business value was greater visibility where prospective customers increasingly research their options, supported by a strategy focused on brand authority, buyer trust, and conversion.

What Alskly Changed

Making Procore Easier for AI to Find and Trust

Procore already had extensive construction industry experience, a unified software platform, and a global project footprint. The challenge was translating this established authority into stronger AI search visibility.

Alskly addressed the visibility gap by focusing on clearer brand positioning, stronger AI authority, and greater recognition of Procore's capabilities across the construction lifecycle.

Within 180 days, Procore's AI search presence grew 5x, strengthening its ability to reach construction professionals researching software through AI-powered discovery.