Swish Oral Care

The challenge

wish created a modern dental experience focused on comfort, personal care, and trust.

Patients still struggled to find Swish when asking ChatGPT, Gemini, and other AI platforms for dental recommendations in Calgary.

AI search engines lacked clear information connecting Swish with specific treatments, clinic locations, patient concerns, and booking options.

Swish needed stronger AI visibility and a simpler path from patient question to confirmed appointment.

How Alskly helped

AI visibility audit

Alskly reviewed how Swish appeared across AI recommendations, local search results, treatment questions, and dental clinic comparisons.

The audit identified missing service details, weak local signals, unclear answers, and pages receiving traffic without producing enough bookings.

Patient search strategy

Alskly studied how patients searched for dental care.

The strategy focused on common questions about cleanings, dental exams, children’s dentistry, dental anxiety, emergency care, pricing, clinic locations, and appointment availability.

Each question connected directly to a relevant service and booking page.

Service page improvements

Alskly rewrote key treatment pages using clear patient language.

Every page explained the treatment, who needed the service, what patients should expect, and how to book.

This helped AI platforms understand Swish’s services and helped patients make faster decisions.

Local AI visibility

Alskly strengthened the connection between Swish, Calgary, Bridgeland, University District, and nearby patient searches.

Clinic pages received stronger location details, treatment information, frequently asked questions, and trust signals.

Swish started appearing more often when patients asked AI for local dental recommendations.

Trust improvements

Alskly added clearer information about the Swish experience, patient comfort, available treatments, clinic locations, and care standards.

These updates gave AI platforms stronger reasons to recommend Swish and gave patients more confidence before booking.

Booking improvements

Alskly simplified the path from search result to appointment.

Patients reached the correct service, clinic location, and booking form with fewer steps.

Calls to action became clearer, treatment choices became easier to understand, and appointment pages focused on one main action.

The results

Within 60 days, Swish recorded an 83% increase in patient bookings.

Swish gained stronger visibility across AI recommendations, local dental searches, treatment questions, and high intent patient searches.

More patients reached the correct treatment pages.

More website visitors moved from research to booking.

Swish became easier for AI platforms to understand, trust, and recommend.

83% Increase in patient bookings

60 days Time taken to achieve the result

Stronger AI presence

More appearances across dental recommendations and patient questions

Higher booking intent

More visitors reached Swish while actively searching for dental care