Customer Story

Compass

How Compass partnered with Alskly to understand AI crawler behavior, improve AI visibility, and become the #1-mentioned NYC real estate brand in AI search.
Location
New York
Industry
Real Estate
1#
AI Search Mentions for NYC Real Estate

The Challenge

Compass already ranked well on Google, but AI search was changing how buyers found agents. People were asking ChatGPT, Gemini, Claude, and Perplexity who they should trust before ever visiting Google. AI understood parts of the Compass brand, but not enough to recommend it consistently. Compass needed to become a brand AI trusted and mentioned first.

How Alskly Mapped AI Behavior

We started by studying how AI crawlers read the Compass website and compared it with other top real estate brands. We identified missing trust signals, weak content structure, and gaps in how AI understood the company's expertise across New York City.

How Alskly Rebuilt AI Visibility

Next, we rebuilt key pages so AI could understand them faster. We organized content around buyer questions, improved structured data, strengthened location authority, and connected trust signals across the website. Every update focused on helping AI understand exactly what Compass does and where it leads.

How Alskly Increased Authority

We expanded Compass's digital authority by improving the consistency of information AI models use when building answers. This made Compass appear more reliable across multiple AI platforms and increased how often the brand was selected in recommendations.

The Results

After 90 days, Compass became the #1 mentioned NYC real estate brand across AI search.

AI search mentions increased by 214%.

Visibility across ChatGPT, Gemini, Claude, and Perplexity grew by 187%.

AI driven website traffic increased by 96%, and qualified buyer inquiries increased by 41%.

"AI search is already changing how people choose a real estate company. Alskly showed us what AI sees, fixed the gaps, and helped Compass appear where serious buyers start."
Elizabeth Healy
Director, Luxury Marketing @ Compass