Benjamin Franklin Plumbing

Executive Summary

The Challenge

Benjamin Franklin Plumbing had an established reputation and a network of plumbing franchises, but brand recognition alone did not guarantee visibility when homeowners searched for services through AI. The challenge was strengthening connections between the company's services, local markets, and trusted business information so AI platforms would surface the brand in relevant answers.

The Solution

Alskly focused on AI Search visibility, local service pages, business information, and customer trust signals. The work centered on improving how AI platforms understood the company's plumbing services, recognized its service locations, referenced relevant information, and presented the brand to homeowners searching for plumbing assistance.

The Results

Within 60 days, Benjamin Franklin Plumbing achieved a 260%+ increase in AI Search visibility. The improvement strengthened the brand's presence in AI discovery, supporting its goal of reaching homeowners across multiple service markets.

The AI Search Opportunity

Turning Brand Authority Into AI Visibility

Benjamin Franklin Plumbing had built customer trust through its commitment to punctuality, service quality, and satisfaction. Its franchise network also supported customers across different local markets.

But a strong reputation in traditional search and local communities did not automatically translate into AI recommendations. AI platforms needed clear information about the company's services, locations, credentials, and customer experience to confidently connect the brand with homeowners' questions.

For Alskly, the opportunity was to make this existing reputation easier for AI platforms to recognize and communicate.

How Alskly Helped Benjamin Franklin Plumbing

AI Search Intelligence

Alskly's AI visibility work focused on how Benjamin Franklin Plumbing appeared across ChatGPT, Gemini, Claude, Perplexity, Google AI, and Copilot.

The work centered on three measures: brand mentions, website citations, and share of AI Search visibility. These measures helped connect the company's presence in AI-generated answers with the plumbing services and local markets homeowners searched for.

The objective was to improve visibility for relevant plumbing searches and strengthen the connection between the brand, its services, and the locations served.

Technical GEO Optimization

Alskly focused on strengthening the location signals, local business information, and service-area content supporting Benjamin Franklin Plumbing's presence across markets.

Clear, consistent branch information helps AI platforms identify where the company operates and which services are relevant to each location. Stronger service and location pages also give AI systems clearer information to reference when responding to local plumbing questions.

This approach supported a more consistent brand presence while preserving the local relevance of individual service areas.

Content Designed for AI Discovery

Alskly's service and local market approach focused on the questions homeowners ask when searching for plumbing assistance.

Service pages, location-specific information, and market-relevant content helped connect the company's offerings with cities, neighborhoods, and service areas.

Customer reviews, licenses, certifications, guarantees, testimonials, and experience also formed part of the trust-focused approach. These signals helped communicate why homeowners should consider Benjamin Franklin Plumbing when comparing service providers.

The goal was to make relevant company information easier for both homeowners and AI platforms to find, understand, and trust.

From Mentions to Recommendations

Alskly's approach connected three important stages of AI discovery: understanding the business, referencing its information, and recommending its services.

Clear service descriptions helped AI systems recognize what Benjamin Franklin Plumbing offered. Consistent location information connected the company with its markets, while reviews, credentials, and customer proof strengthened the information supporting relevant recommendations.

The work also considered how interested homeowners moved from finding the business to taking action. Clear offers, calls to action, forms, and booking paths supported the connection between AI discovery and customer inquiries.

The Results

260%+ Growth in AI Search Visibility in 60 Days

Benjamin Franklin Plumbing recorded a 260%+ improvement in AI Search visibility within 60 days of working with Alskly.

The result reflected stronger visibility for a residential plumbing brand operating across multiple markets. For a business dependent on local service demand, appearing in relevant AI answers creates more opportunities for homeowners to find the company while researching plumbing services.

As Aron Bakerudry described, the improvement helped the brand get found and booked faster across markets. The reported result establishes the visibility improvement, while specific increases in bookings, leads, or revenue were not provided.

What Alskly Changed

Making Benjamin Franklin Plumbing Easier for AI to Find and Trust

Benjamin Franklin Plumbing entered the engagement with an established reputation, a recognizable service promise, and a network of local plumbing businesses.

Alskly helped translate those strengths into clearer AI Search visibility through service information, local market signals, and customer proof. The result was a 260%+ visibility gain in 60 days and a stronger foundation for connecting homeowners with Benjamin Franklin Plumbing across the markets served.