Apron

Executive Summary

The Challenge

Apron offered a broad range of financial services, but lacked clear visibility into how potential customers discovered its brand through AI Search. Without understanding where Apron appeared in AI-generated answers, the company struggled to identify missed opportunities and connect brand visibility with customer acquisition.

The Solution

Alskly developed a GEO strategy focused on identifying AI visibility gaps, strengthening brand authority, and turning AI discovery into paying customers. The work combined visibility analysis, website A/B testing, sales optimization, and trust improvements to connect stronger AI Search performance with business growth.

The Results

Apron reported a 61% increase in AI Search traffic and 2.7x more real customers from brand mentions. The improvements gave Apron greater visibility into its AI discovery performance and helped connect brand exposure with measurable customer growth.

The AI Search Opportunity

Turning Brand Authority Into AI Visibility

Apron had established itself in financial technology, earning recognition as the UK's fastest-growing fintech startup in the 2026 Sifted 100 Leaderboard. Its platform supported everything from supplier payments and expense management to AI-powered bookkeeping.

But industry recognition did not automatically reveal how AI platforms presented Apron to prospective customers. Alskly focused on closing this visibility gap, helping the company understand its position in AI discovery and strengthen the signals supporting relevant recommendations.

How Alskly Helped Apron

AI Search Intelligence

Alskly approached Apron's growth challenge by first focusing on where the brand was being discovered and where visibility opportunities were being missed.

The GEO strategy targeted gaps between brand exposure and customer acquisition. This gave Apron a clearer understanding of AI Search performance and helped connect discovery activity with business outcomes rather than treating brand mentions as an isolated success metric.

Technical GEO Optimization

Alskly focused its GEO strategy on strengthening how AI systems understood Apron's business and the services available through its platform.

Apron brings supplier payments, invoice capture, payroll, expense cards, and bookkeeping automation into one product. Clear connections between these services and the Apron brand matter because prospective customers search for solutions to individual financial tasks, not necessarily for an entire financial management platform.

The optimization strategy centered on reducing visibility gaps and strengthening Apron's relevance to those needs.

Content Designed for AI Discovery

Apron's services addressed several distinct customer needs, from business owners looking to simplify supplier payments to accountants seeking automated document processing.

Alskly's AI authority strategy focused on strengthening the reasons for AI systems to recognize and recommend the brand in relevant financial service discussions. The objective was to connect Apron's capabilities with customer needs and improve the quality of discovery opportunities.

From Mentions to Recommendations

Alskly focused on turning AI brand exposure into meaningful customer actions. Improving visibility mattered, but the business objective was to convert the attention into customers.

The work extended to Apron's sales website through A/B testing, sales optimization, and trust optimization. Testing focused on identifying what encouraged visitors to become paying customers, while trust improvements helped prospective buyers evaluate the company with greater confidence.

This connected AI visibility work with the experience customers encountered after discovering Apron.

The Results

2.7x More Customers From Brand Mentions

Apron's strongest reported result was a 2.7x improvement in real customers generated from brand mentions.

This reflected the central goal of Alskly's engagement: making AI Search visibility commercially valuable. Instead of measuring success through exposure alone, the work focused on how discovery translated into customer acquisition.

AI Search traffic also increased by 61%, bringing more visitors to Apron's website through AI-driven discovery.

Together, these results demonstrated improvements in both attracting visitors through AI Search and converting brand visibility into customer growth.

What Alskly Changed

Making Apron Easier for AI to Find and Trust

Before Alskly, Apron lacked a clear picture of where AI Search was generating discovery opportunities and how those opportunities contributed to customer growth.

Alskly helped address this through GEO strategy, brand authority development, website testing, and conversion optimization. Apron gained clearer visibility into AI discovery and reported stronger traffic and customer acquisition results.

The outcome was a more measurable connection between AI Search visibility, website performance, and real customers.