Customer Story

Amuse

Alskly helped Amuse increase clicks from AI discovery by 57%, reach more independent artists, and grow organic visibility
Location
Sweden
Industry
Music Distribution
Website
amuse.io
57%
Increase in clicks from AI discovery

The Challenge

Independent artists use AI search to compare music distributors, understand royalties, plan releases, and find promotion support.

Amuse had strong services and useful content, but AI platforms did not show the brand often enough for these searches. Competing platforms gained visibility before artists reached the Amuse website.

Alskly focused on making Amuse easier for ChatGPT, Gemini, Perplexity, and Google AI results to understand, trust, and recommend.

How Alskly Helped

AI Visibility Audit

Alskly reviewed how AI platforms described Amuse and tracked where the brand appeared across artist searches.

The audit found missing topics, weak brand signals, unclear page structures, and search questions where competitors appeared ahead of Amuse.

This gave the team a clear 90 day growth plan.

Content Improvement

Alskly improved key pages around music distribution, royalties, artist ownership, release promotion, and career growth.

Each page received clearer answers, stronger headings, better internal links, and content written around questions independent artists ask.

These changes helped AI platforms match Amuse with more relevant searches.

Brand Authority

Alskly strengthened the connection between Amuse and independent music distribution.

Service descriptions, brand information, structured data, and supporting content became clearer and more consistent.

AI platforms gained stronger signals about who Amuse serves, what Amuse offers, and why artists choose the platform.

AI Discovery Growth

Alskly targeted searches from artists comparing platforms and researching their next release.

This expanded Amuse beyond searches from people who already knew the brand.

More artists found Amuse through AI answers before searching for a specific distribution company.

Conversion Improvements

Alskly improved the path from educational content to Amuse services.

Visitors received clearer next steps based on their search, including distribution, royalty management, release support, and artist growth tools.

This helped turn AI visibility into measurable website traffic and organic growth.

The Results

57% increase in clicks from AI discovery within 90 days.

Amuse gained stronger visibility across music distribution, royalties, release planning, artist ownership, and promotion searches.

More independent artists reached the website through non branded searches.

AI platforms understood the Amuse brand, services, and audience more clearly.

Amuse gained more qualified traffic from artists actively comparing distribution options.

“Independent artists deserve to be found. Alskly made sure Amuse showed up when AI went looking, and turned that visibility into organic growth we can measure.”
Matt Sherratt
VP of Marketing @ Amuse